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Responsive Movie Theater Ordering App
Responsive Movie Theater Ordering App
Role: UX Designer (Solo)
Type: Self-initiated UX case study
Timeline: 8 weeks (Dec. 2024)
Tools: Figma
Too many options increase mental load
Too many options increase mental load
Overwhelming choices and unclear navigation make selection harder.
Group decisions take time
Group decisions take time
Choosing a movie together often leads to hesitation and delayed decisions.
Time pressure amplifies frustration
Time pressure amplifies frustration
Decisions are often made quickly, especially during peak hours.
Group movie planning is less about movies — and more about alignment.
Group movie planning is less about movies — and more about alignment.
While going to the cinema is a social experience, choosing a movie as a group often becomes the most time-consuming part of the journey.
Choosing a movie is rarely the problem; aligning a group around one choice is.
Choosing a movie is rarely the problem; aligning a group around one choice is.
Group decision-making
Group decision-making
Share movie options and vote together to reach decisions faster.
Pre-order snacks
Pre-order snacks
Browse and pre-order snacks in advance to avoid queues and save time at the theater.
Cinematic visual language
Cinematic visual language
Visual elements inspired by cinema to create a familiar and immersive experience.
Befor
After
Early concepts focused on individual movie selection, which did not fully support group planning.
Early concepts focused on individual movie selection, which did not fully support group planning.
To better support shared decisions, the flow was iterated to allow users to share movie options and gather quick feedback from the group.
Iteration focused on reducing back-and-forth by making group preferences visible early.
Snack pre-ordering helps users save time and stay focused on the shared plan.
These decisions were guided by a focus on clarity, shared understanding, and reducing unnecessary mental effort.
The final concept provides a structured flow that helps groups align on a movie choice faster, while reducing unnecessary steps and mental effort.
The final concept provides a structured flow that helps groups align on a movie choice faster, while reducing unnecessary steps and mental effort.
Clear group-oriented flow
Reduced decision friction
Integrated snack planning
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